Tag: Conversion

Given the higher page RPMs and subscriber conversion rates of a non-AMP page, pulling the plug on AMP looks like an easy win for both programmatic and consumer revenue. And most importantly, we regain full control of the user experience. And that’s perhaps the biggest upside.

It’s no shocker I’ve never been a big fan of AMP. (My first post expressing concern about the approach AMP was taking was literally the day after the initial announcement.)

So naturally, I’m pleased to see folks moving on from it.

If fixing the introverted checkout button caused a three-quarters of a percentage point increase in online orders, it would increase Darden’s revenue by $8.1 million annually.

All of these numbers are guesses. They’re probably wrong. But even if they were a tenth of what I estimated, it would still be $812k. See what I mean about small changes making a big difference at this scale?

Jason documents his struggles trying to order from Olive Garden, and notes how a simple fix could provide them a significant boost in revenue.